This mobile experience is designed for incoming Freshman to Carnegie Mellon University. I designed the product as a follow-up to a group project worked on during my Junior communications design studio.

Designed specifically for students to experience before arriving on Carnegie Mellon campus, the app serves as an opportunity for incoming Freshman to learn more about CMU’s Scottish roots, and the amazing classmates they will be surrounded by.

progression of mobile experience

1. new students log in and read about the history of their University

2. students discover the generative plaid pattern that will back their CMU ID cards (referencing traditional Scottish Tartan)

3. students are given the opportunity to make their own contribution to the generative design

4. opportunities to connect back to CMU’s “where I am in the process” page

Design Approach